Reserch Blog: Commercial conventions

 I am doing a Heineken beer commercial. Heineken Commercials usual have friends or family doing some activity like watching a sport having fun a the bar and in general sharing time with people which having a Heineken beer in there vicinity. There attire is not to specific its usually casual wear they would use in social gatherings. Props in this commercial include a generous amount of Heineken beer some type of comfort or lounge area and a T.V. showing some type of sport.The people in these commercials seem to be regular people either bathed with neon lights or T.V. displays. The score is usually upbeat and movement provoking which is meant to make the audience feel happy and cheery and probably subconsciously encouraging the audience to by the drink for a somewhat fun event. A Convention inside Heineken commercials include a Heineken beer on or around there person. Which is encouraging the audience to go out and do the same and get some Heineken. In the commercials The Heineken beer always have a good shot showing a representation of the beer. Heineken mostly appeals to pathos in its commercials the audiences sense of feeling to show that no matter who you are where you are what your doing and who your doing it with you can still enjoy an ice cold Heineken beer. Although the information above gives a general idea of Heineken commercials there are many nuisances. Heineken commercials from time to time have a 2 to 3 word quote(in essence its the theme of the commercial).Along-side the quote we usually have a type of music that follows suite. For example if the quote is never alone it will probably start of with sad sad melancholy-ish music(which is contrary to what i said before).on top of that scenes can be group gatherings but also they could be single person hangouts or even a 2 person date of some sorts. the outfits have nuance as well often going from causal to formal really often.. The scenes can also be drastically different. at one point it could be as casual as you own home then next your in a business meeting. But Heineken commercials usually have some elements that they keep between them which i have already mentioned.